{"id":30,"date":"2019-10-23T08:06:13","date_gmt":"2019-10-23T06:06:13","guid":{"rendered":"https:\/\/www.saaswedo.com\/la-coopetition-ou-comment-gagner-en-performance\/"},"modified":"2026-03-10T15:34:01","modified_gmt":"2026-03-10T14:34:01","slug":"la-coopetition-ou-comment-gagner-en-performance","status":"publish","type":"post","link":"https:\/\/www.saaswedo.com\/fr\/la-coopetition-ou-comment-gagner-en-performance\/","title":{"rendered":"La coop\u00e9tition, ou comment gagner en performance"},"content":{"rendered":"

Par <\/span><\/i>Christian Cor, directeur associ\u00e9 de l\u2019\u00e9diteur fran\u00e7ais Saaswedo.<\/span><\/i><\/p>\n

Incontestablement, la comp\u00e9tition fait rage au sein des entreprises, notamment celles \u00e9voluant sur des secteurs particuli\u00e8rement concurrentiels. Dans ce contexte, nombre d\u2019acteurs se livrent une farouche bataille pour conqu\u00e9rir des parts de march\u00e9 et assurer leur d\u00e9veloppement.<\/span><\/p>\n

Cette concurrence, qui peut s\u2019av\u00e9rer vertueuse dans certains cas, notamment pour les clients, touche n\u00e9anmoins ses limites et peut m\u00eame mener \u00e0 des situations pr\u00e9judiciables pour toute une industrie. C\u2019est dans ce contexte qu\u2019une nouvelle forme de coop\u00e9ration \u00e9merge entre les <\/span>soci\u00e9t\u00e9s :<\/span> la coop\u00e9tition.<\/span><\/p>\n

Mais qu\u2019est-ce que la coop\u00e9tition\u202f?<\/span>\u00a0<\/span><\/h3>\n

Avant toute chose, il convient de dresser un portrait pr\u00e9cis de ce concept en forte expansion dans tous les secteurs d\u2019activit\u00e9.<\/span>\u202f<\/span>La<\/span>\u202f<\/span>coop\u00e9tition<\/span>\u202f<\/span>est une collaboration de circonstance ou d’opportunit\u00e9 entre diff\u00e9rents acteurs \u00e9conomiques qui, par ailleurs, sont des concurrents.<\/span><\/p>\n

Elle consiste pour une entreprise \u00e0 conserver son int\u00e9grit\u00e9 tout en partageant certaines de ses ressources avec certains de ses concurrents. Il s\u2019agit d\u2019une strat\u00e9gie globale, qui permet tout autant des coop\u00e9rations dans un mode projet, pour remporter un gros contrat, ou d\u00e9velopper un produit particuli\u00e8rement complexe, que des coop\u00e9rations de long terme et multiniveaux, impliquant de fortes synergies entre les entreprises en coop\u00e9tition (<\/span>Source<\/span><\/a>). \u00c0 travers cette courte d\u00e9finition, on comprend donc parfaitement les vertus que ce mod\u00e8le peut engendrer pour les acteurs qui d\u00e9cident de la mettre en \u0153uvre.<\/span>\u00a0<\/span><\/p>\n

Une histoire d\u2019hommes et de femmes<\/span>\u00a0<\/span><\/h3>\n

Bien entendu, collaborer et \u00e9changer avec ses concurrents n\u2019est pas n\u00e9cessairement une action \u00e9vidente. Bien au contraire. Mais entrer dans un processus de coop\u00e9tition implique de revoir cette posture et de positionner la confiance et l\u2019humain au centre du mod\u00e8le d\u00e9fini. Comme souvent, ici encore, tout est question de rapport humain.<\/span><\/p>\n

Il est fondamental que les acteurs qui choisissent la voie de la coop\u00e9tition apprennent \u00e0 se connaitre, se rencontrent fr\u00e9quemment, se donnent des objectifs communs et r\u00e9alistes\u2026 La notion de climat de confiance s\u2019installera alors naturellement et fera grandir les uns et les autres.<\/span>\u00a0<\/span><\/p>\n

Partager en transparence et miser sur le long terme<\/span>\u00a0<\/span><\/h3>\n

Sur ce point, il est n\u00e9cessaire de partager sans arri\u00e8re-pens\u00e9e son expertise, dans une certaine mesure bien entendu. L\u2019objectif est de donner pour recevoir et donc in fine de satisfaire ses clients en leur proposant des services ou produits qui r\u00e9pondent \u00e0 leurs besoins et qu\u2019aucun acteur n\u2019est en mesure de proposer seul. La transparence et la bienveillance sont donc deux piliers de la r\u00e9ussite de son projet de coop\u00e9tition.<\/span><\/p>\n

Enfin, rien ne se fait en un jour. Il faut donc, lorsque l\u2019on se lance dans la coop\u00e9tition, concevoir son projet sur le long terme afin que les initiatives r\u00e9alis\u00e9es au fur et \u00e0 mesure prennent toute leur ampleur.<\/span>\u00a0<\/span>Loin d\u2019\u00eatre un gadget ou concept, la coop\u00e9tition est donc une nouvelle forme de management que les entreprises doivent int\u00e9grer dans leur mod\u00e8le pour gagner en qualit\u00e9 et en performance. \u00c0 une \u00e9poque o\u00f9 le partage et le collaboratif sont des axes-cl\u00e9s, la coop\u00e9tition devrait rapidement occuper une place centrale.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Par Christian Cor, directeur associ\u00e9 de l\u2019\u00e9diteur fran\u00e7ais Saaswedo. Incontestablement, la comp\u00e9tition fait rage au sein des entreprises, notamment celles \u00e9voluant sur des secteurs particuli\u00e8rement concurrentiels. Dans ce contexte, nombre d\u2019acteurs se livrent une farouche bataille pour conqu\u00e9rir des parts de march\u00e9 et assurer leur d\u00e9veloppement. Cette concurrence, qui peut s\u2019av\u00e9rer vertueuse dans certains cas, […]<\/p>\n","protected":false},"author":2,"featured_media":31,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","grve-entry-item","grve-blog-item"],"yoast_head":"\nLa coop\u00e9tition, ou comment gagner en performance - Saaswedo - Performance durable de la Digital Workplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaswedo.com\/fr\/la-coopetition-ou-comment-gagner-en-performance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La coop\u00e9tition, ou comment gagner en performance - Saaswedo - Performance durable de la Digital Workplace\" \/>\n<meta property=\"og:description\" content=\"Par Christian Cor, directeur associ\u00e9 de l\u2019\u00e9diteur fran\u00e7ais Saaswedo. Incontestablement, la comp\u00e9tition fait rage au sein des entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaswedo.com\/fr\/la-coopetition-ou-comment-gagner-en-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"SAASWEDO - Sustainable Digital Workplace performance\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-23T06:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T14:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.saaswedo.com\/wp-content\/uploads\/2022\/11\/ChristianCor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"333\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Deplanque\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La coop\u00e9tition, ou comment gagner en performance - Saaswedo - Performance durable de la Digital Workplace\" \/>\n<meta name=\"twitter:description\" content=\"Par Christian Cor, directeur associ\u00e9 de l\u2019\u00e9diteur fran\u00e7ais Saaswedo. 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