Saaswedo, a French business specializing in sustainable performance management for the corporate Digital Workplace, has welcomed Ron Rijkenberg to its management team as Senior Sales Executive for Europe. This addition comes at a time of substantial growth for Saaswedo and will strengthen the company’s leadership across Europe.
Ron’s responsibility will be to define and deploy an ambitious sales strategy to position Saaswedo as a major player in its market in Europe. To this end, he will leverage the quality and breadth of Saaswedo’s offering and its numerous references. Based in the Netherlands, Ron will also act as a point of contact for the EPSA Group’s other subsidiaries in Europe.
Ron has over 22 years of professional experience acquired in the international Telecom Expense Management market, and founded his own business, A&B Groep. He then sold his company to an American TEM provider, where he subsequently held several management positions. Ron’s technical expertise is a major asset for Saaswedo and will help the company stand out from its competitors.
Ron Rijkenberg: “Today’s IT solutions are complex because they rely on many different licenses, services, connections, and subscriptions to support a flexible digital workplace. Managing all these elements is a major challenge for organizations.The need to provide visibility and control over these solutions is constantly increasing. I’m delighted to bring my international experience and enthusiasm to Saaswedo to develop the important role it plays in mastering the digital workplace.”
Christian COR “We are delighted to welcome Ron to our team. His in-depth knowledge of our European market will enable us to reach our goals and implement a successful sales strategy for large organizations. We now have all the resources we need to launch our business development plan on a large scale, and to announce new accomplishments in the near future. “